PIXELPRIDE Multi-Platform Campaign
Augmented Reality (AR), Instagram | February 2024

In what ways does social media impact young women's notions of femininity, attitudes towards self-expression and perception of the public vs. private aspects of their lives? 
A speculative, cross-platform design for an online community aimed at creating safer spaces for queer and female content creators, PIXELPRIDE spanned a forum website, Instagram page and incorporated interactive Augmented Reality touchpoints, influenced by early 2000s Frutiger Aero aesthetics and feminine design sensibilities. 
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